Oh Sea began as “Delicious American Made,” a name the founder had held onto for fifteen years. He initially came to me for an e-commerce website—but through our discovery process, it became clear the brand needed more than a site. It needed clarity.

We repositioned and renamed the company, evolving it into Oh Sea—a California swimwear brand inspired by the laid-back confidence of coastal Orange County (a phonetic nod to “OC”).

I partnered with the founder to build the brand from the ground up—defining both the visual and verbal identity to create a cohesive system designed to scale.