Who doesn't love a good love story? My clients met each other at the start of Covid and endured a long-distance relationship from LA to Italy for months, culminating in a wedding and a new biz endeavor — to become Italian coffee purveyors. I created their brand's name, "Serratti," by splicing her first name and his last name together. Fortunately, it sounded perfectly Italian — especially when their tagline, "The Italian Coffee" followed. The color palette's a nod to Italy's national colors and the playful Serratti font echos the couple's fun side.