The branding of Balance Skin came to me once they referenced their clientele as being a "tribe of sisters." I spent hours combing my resources for lovely stills and shots of women coming together to celebrate beauty. The tricky part of their logo was avoiding the obvious reference to "balance" visually. While the hexagon graphic is symmetrical, I found a great organic, handwritten font that knocked the "L" just enough off-kilter to make it less balanced.